P&G said the campaign resulted in a 300% traffic increase to its website and a "significant impact on Old Spice sales, both for body wash and the overall franchise," the company said on a fact sheet about the campaign. that became the first endless ad ever made. As an iconic American brand, Old Spice continues to evolve and listen to what guys want. VarietySPY editorial products are independently selected. Data is a real-time snapshot *Data is delayed at least 15 minutes. Analytics and insight reports about the TV advertising world, Health & Beauty: Deodorants & Antiperspirants, Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole, Old Spice TV Spot, 'Truce' Featuring Terry Crews, Isaiah Mustafa, Old Spice TV Spot, 'Closet' Featuring Deon Cole, Old Spice TV Spot, 'Taking Stock' Featuring Deon Cole, Old Spice Ultra Smooth Face and Body Wash TV Spot, 'The SpongeBob Movie: Sponge on the Run', Old Spice Timber TV Spot, 'And So It Begins' Featuring Terry Crews, Old Spice TV Spot, 'Windsurfing' Featuring Isaiah Mustafa, Terry Crews, Old Spice Wild Collection TV Spot, 'Beach Budz', Old Spice Invisible Spray TV Spot, 'Coach Talk' Featuring Von Miller, Old Spice TV Spot, 'Absent' Featuring Wes Welker, Old Spice Sweat Defense TV Spot, 'Be Harder' Featuring Von Miller, Old Spice TV Spot, 'One on One' Featuring Deon Cole, Thomas Q Jones, Old Spice TV Spot, 'Office Visit' Featuring Isaiah Mustafa, Keith Powers, Old Spice Ultra Smooth TV Spot, 'NBC: Old Spice x William Jackson Harper' Featuring William Jackson Harper, Isaiah Mustafa. And now it’s all panning out. What do you hope people take away from this new campaign? Writer for Total Pro Sports Since August 31, 2015. A vocal advocate for diversity in television, Cole says he’s also proud to continue the tradition of strong, African-American men representing the Old Spice brand, following in the footsteps of Terry Crews, Von Miller and Isaiah Mustafa, whose viral, “The Man Your Man Could Smell Like” campaign has racked up more than 55 million views to date. You’ve been vocal about telling more authentic stories, both in front of the camera and in real life. The campaign won Old Spice … Competition for Old Spice includes Degree Deodorants, Axe, Dove Men+Care, Dove, Secret and the other brands in the Health & Beauty: Deodorants & Antiperspirants industry. This campaign’s about a common man helping other men with common problems. If you’re kind and unique, people will remember you. Why? If Old Spice were to have a commercial in the 2014 Super Bowl, this would surely be it! Everybody’s doing the same thing in movies and music and it’s hard, but I’m here to tell you: I hardly ever got anything I auditioned for, from TV shows to writing jobs; I never ever got anything. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. The meta original spot featured Mustafa speaking to a female audience about buying the Procter & Gamble-owned brand's products for their partners. Everybody is lying and not being real. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Old Spice TV Commercials. To be another African-American man that’s now a part of their brand is such an honor; it blows my mind every time I think about it. All Rights Reserved. It's almost apparent that wearing Old Spice should be an additional guideline to the commandments of man law. Hard work pays off. I actually have friends who once told me that I’d be a great “Old Spice Guy” and we would laugh about it, but never in a million years did I think that it could actually be a thing. They want to see real stories come across their screens. Old Spice’s nature-inspired “Fresher Collection” introduces five new antiperspirant, deodorant, body wash and shampoo scents and is available online at Walmart.com. Derrick Henry is a rising star in the NFL, which has led to him landing a partnership with Old Spice. Old Spice commercials are some of the most hallucinatory trips on television, and they're also genuinely funny. You can connect with Old Spice on Facebook, Twitter and YouTube. It was nominated for an Emmy and won a Grand Prix for film at the biggest ad awards festival, Cannes Lions. Henry’s spot will also reportedly air on national television during the Titans-Indianapolis Colts “Thursday Night Football” matchup on November 12th. And it. I’ve learned that if somebody doesn’t pick you for a job, it’s okay. Isaiah Mustafa, the “Old Spice Guy,” is back in a new campaign for the Procter & Gamble brand. Please be aware that our site is best experienced with Ad Blockers turned off. How is iSpot helping partners disrupt their industries? Plus the idea that “Men Have Skin Too” was so great. Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. Be in the know of how your TV Ad is performing. There’s been a lot of talk about increasing diversity in television, but what about diversity in commercials and campaigns? What do you attribute your longevity to? Plug in TV to the rest of your data and marketing stack. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. We’re hiring! Sign up for free newsletters and get more CNBC delivered to your inbox. We have skin too and we’ve been overlooked all these years; we’ve been played! Old Spice, we salute you, and in turn have compiled the 42 greatest ads for helping us smell better. Variety and the Flying V logos are trademarks of Variety Media, LLC. The full product line will be available across all retailers on Feb. 4. Shop for old spice commercial online at Target. Sign up to track 88 nationally aired TV ad campaigns for Old Spice, a Super Bowl advertiser. I had meetings of course, but nothing ever panned out. Got a confidential news tip? I think that’s why I appreciate “Black-ish” and “Grown-ish” and a lot of the other great Black television shows right now — they’re not just showing a Black face, but representing the Black voice. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. I mean who watches commercials for fun? In the past 30 days, Old Spice has had 3,494 airings and earned an airing rank of #295 with a spend ranking of #256 as compared to all other advertisers. The more real I am and the more honest I am, the more people are going to resonate with the things I get behind. Derrick Henry is a rising star in the NFL, which has led to him landing a partnership with Old Spice. Get this delivered to your inbox, and more info about our products and services. A Division of NBCUniversal. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. From Isaiah [Mustafa] to Terry [Crews], Old Spice has always been great with diversity and giving everyone a chance; I always respected them for that. In this new ad for Old Spice we see mothers watching their boys turning into men because “Old Spice sprayed a man” of them . The campaign won Old Spice viral success when it kicked off in 2010, featuring actor Isaiah Mustafa as the "Old Spice Guy." The brand also said the "Old Spice Guys" will be spotted on social media in Miami during the week leading up to the Super Bowl, and said there will be "a surprise Old Spice Guy appearance during the big game broadcast." And sales spiked: Adweek reported in 2010 that according to Nielsen, sales of Old Spice Body Wash rose 11% in the prior 12 months, with sales appearing to accelerate after the campaign began. I mean who watches commercials for fun? And that’s contributing to what’s going on in America right now. Procter & Gamble plans to report its fiscal second-quarter 2020 earnings on Wednesday. The commercial became an instant hit and appealed both to women and men. It’s simple: you’ve got to believe in yourself. I think it compliments how original they are with their products. “Old Spice came to a guy with no abs and said, ‘Let’s make a deal with him,'” Cole chuckles. And that’s what’s going on. See the positions. What made you want to partner with Old Spice? Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Apparently, because Mustafa says anything is possible when your man smells like Old Spice and not a lady. I remember watching “Soul Train” and they used to show Black people in Afro Sheen commercials and I would think that was so great, to see Black people represented in advertising, even if it was just on a show like “Soul Train.” This is definitely something I’ve dreamed about from a young age, to be an ambassador not only for a brand, but for my community. 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The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. TV marketing doesn't need to be in a silo. © 2020 CNBC LLC. The campaign will span digital, social, influencer and TV ads.
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